Jeff Heaton

Bayer Living with Hemophilia


Bayer Hemophilia Campaign Videos


Senior Art Director

Hemophilia is an inherited condition in which a person’s blood isn’t able to clot normally. People with hemophilia lack one of the proteins, called coagulation factors, that work together to form a clot whenever bleeding occurs. Using simple terms and easy-to-understand visuals, the goal of this video series is to educate those who are affected by hemophilia.

Living with Hemophilia – Unmodified and Modified

Living with Hemophilia – FC Fusion

Living with Hemophilia – Pegylation

Jivi Launch Digital Ad