— PROJECT

Bayer Hemophilia Campaign Videos

— ROLE

Senior Art Director

Hemophilia is an inherited condition in which a person’s blood isn’t able to clot normally. People with hemophilia lack one of the proteins, called coagulation factors, that work together to form a clot whenever bleeding occurs. Using simple terms and easy-to-understand visuals, the goal of this video series is to educate those who are affected by hemophilia.