Jeff Heaton


Edgewise Branding


Creative Director

Edgewise was looking to position itself through a new brand as the go-to supply chain provider for a niche portfolio with a targeted focus on clinical outcomes, satisfaction, and safety for patients and health care workers. 

Our goal was to position Edgewise as stewards in the healthcare supply chain, from the ideal blend of clinical know-how and operational excellence to access to top-quality, high-value products and equipment and logistics—it all works together and enables our participants' success. 

Edgewise Logo

Brand Guidelines

Business Cards