— PROJECT

Sugardale Campaign Video

— ROLE

Senior Art Director

Hot Dog. Just seeing those words together makes us smile. We’re the type to choose hot dogs over hamburgers every barbecue. We go to baseball games just for the hot dogs. We dress our pets up like hot dogs – even when it’s not Halloween. We passionately debate the merits of hot dog condiments. We consider grill marks high art.

This video unashamedly asks the question: why can’t I just eat a hot dog every now and then? Gosh darn-it, they’re good!